This week was logo design. Our task was to create a new logo for Argos which would help them expand there business into China. I started by mind mapping ideas that i have had for the sort of new logo that might work for the company. I also looked at the sort of stereotypical things that you would expect to see at Argos. This helped me to visualize more outcomes to the problem.
I looked at many different successful logos that have not changed over time due to there iconic design. This helped me to pin point keys things i would need for my own designs. I draw a few possible sketched ones and made a final drawing from one of my initial ideas.
The second logo was made form something that you would not usually associate with art. I chose to use tin foil. This did not work out as i would have liked.
The final logo was drawn using Photoshop. This is one that i thought came out well.
The critique helped me notice that my originally drawn logo needed something extra to help people know that it was part of Argos. Something that after a while could be taken away. This critique was helpful.
On reflection I am disappointed that I wasn't able to make an effective logo using items that were not regularly associated with drawing.
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